My Baby's Day App
Project
Overview
Tools Used:
Adobe Creative Cloud (Photoshop, Premiere Pro, Audition)
Goal: Help busy parents quickly get started managing their baby's routine by demonstrating the mobile app's functionality and features.
Audience: Parents and caregivers with newborn babies who need a better way to manage their baby's daily routine.
- Analyze and research mobile app functionality
- Create storyboard
- Write script
- Record voiceover audio
- Design visuals
- Develop full length video and animations and promo video
- Implement and launch final project
- Create supporting documents (quick reference guides and social media marketing graphics)
The client needed content that easily demonstrates the benefits and functionality of their mobile app.
View Project
promo/marketing video
instructional video
Supporting Documents
social media marketing graphic
Quick reference guide
Quick reference guide
Process
I worked very closely with the client to ensure the training videos and content met the needs of her ideal audience. I used the A.D.D.I.E. method to develop this training demonstration for the My Baby's Day mobile app.
I scheduled strategy calls to discuss her goals, audience, and her desired outcome for the project. I researched the mobile app, tested it functionality, and familiarized myself with it before developing training.
As a part of the design process, I wrote the audio script for the training and designed a storyboard to show both the visuals and audio together. I recorded my voice as the voiceover for the video. Each step of the process was reviewed and approved by the client.
The next steps were to develop the training video. In addition to the full length video, I also created a short promo video that she could use for marketing. In addition to the video content, I created quick reference guides that could be used as printed material. For her online platform, I designed social media marketing posts to highlight the benefits, functionality and features to her ideal audience.
Results
Melanie was a joy to work with. I hired her to create promotional marketing material for my growing business. Because she was well versed in the area, she was able provide creative ideas that helped with my overall brand as well. I loved that she was very attentive to detail which was reflected in the finished product. I would definitely recommend Melanie!
I completed all deliverables and provided them to the client. The client was very happy with the project results and I received great feedback. The training content I provided was a game changer because it allowed her audience to understand how the My Baby's Day App can streamline their daily routine and activities. With the training I provided, the client was able to reach a wider audience and expand her network. This project successfully met the initial project goals.
